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The aim of a planning consultancy should be to secure the best and most appropriate development for a site that meets the requirements of the client in a way that suitably respects the natural and technical constraints of a site and takes reasonable account of the views and opinions of others. The way to achieve this is through negotiation and consensus, not confrontation. The aim of ASP is to secure the best solution in each case and to provide the highest levels of service to achieve this aim.